Sun has decided to rename their stock ticker from SUNW to JAVA. These types of announcements really give the marketing profession a bad reputation. The comments on Johnathan Schwartz blog are pretty brutal. The Sun marketing folks really need to give their heads a good shake.
More seriously I think this comment, reflects a more important concern. Sun has always claimed they were the steward of the Java community, now they seem to say they are Java. I tend to think, and I think a lot of other people think so too, that Java is much more than Sun. The power of Java is the community and the community has built Java into a successful brand; not a single vendor called Sun.
After all Sun’s efforts has made towards open source, I still have my doubts that they really understand how to nurture an open community. Lets just hope this is a stupid marketing gimmick and not a trend.
Oh those Sun guys are sly 😉
Did you see the post at gigaom where they come up with the new stock names for all the other big companies? It was good.
Hi Ian.
I love your blog, but I don’t agree on this one. I wrote my own post about it. Check it out at http://zvikico.typepad.com/problog/2007/08/the-sun-goes-do.html
Zviki