Sun has decided to rename their stock ticker from SUNW to JAVA. These types of announcements really give the marketing profession a bad reputation. The comments on Johnathan Schwartz blog are pretty brutal. The Sun marketing folks really need to give their heads a good shake.
More seriously I think this comment, reflects a more important concern. Sun has always claimed they were the steward of the Java community, now they seem to say they are Java. I tend to think, and I think a lot of other people think so too, that Java is much more than Sun. The power of Java is the community and the community has built Java into a successful brand; not a single vendor called Sun.
After all Sun’s efforts has made towards open source, I still have my doubts that they really understand how to nurture an open community. Lets just hope this is a stupid marketing gimmick and not a trend.