Time for a More Modern Eclipse Logo?

One aspect of the marketing discipline I don’t like is when marketeers spend considerable amount of time and money investing in logo designs, names, colors and tag lines.   I used to work for a company where the VP Marketing claimed the new logo and look was going dramatically propel the company to greatness.    Hundreds of thousands of dollars later the company still had mediocre products.   There are many examples of unsuccessful corporate re-brandings/re-naming of previously successful software companies; remember Inprise?  This is one area of marketing where I tend to place less importance and effort.

Given that personal bias, I come to the Eclipse logo.  If I am not mistaken the Eclipse logo has been around for 8-9 years without a lot of change.  It has done our community very well.  It is well recognized in our industry and I like it.  That being said design practices have changed and it might be time to look at ‘modernizing the logo’.

The e4 development team, specifically Susan McCourt,  got me thinking the time is right.  The e4 development team has been looking at updating some of the Eclipse UI elements but they started to realize this might start to impact the Eclipse logo.   Therefore, I agreed to look at updating the logo.

So what does this mean?

I don’t believe we are creating a new logo; we are updating/modernizing it.  The results of any update must be readily apparent that this is the logo for the Eclipse community.    We aren’t going to invest in a multi-million ad campaign to promote the new logo.  If we choose your contribution, appropriate Eclipse swag will come your way;  maybe even with the new logo. 🙂

If we are going to make the change for e4 and Helios, then we need to get it done by EclipseCon.  Therefore, I want to set a date of March 15 to conclude on a new look or decide we remain with the existing look.

For a point of reference the artwork for the current logo and the different versions is available at eclipse.org/artwork/.

As a reminder, we are not designing an e4 logo, so please don’t incorporate e4 into a new look.

Submit your suggestions, ideas and comments on this bug.

Start your artistic engines and get designing.  Your creation could be with us for the next 8-9 years.

11 Responses to Time for a More Modern Eclipse Logo?

  1. Lars Vogel says:

    I’m looking forward to this change. See also Bug https://bugs.eclipse.org/bugs/show_bug.cgi?id=299717 where we are asking for a flexible way of exchanging the icon set.

  2. Christian Campo says:

    I am happy with the current logo as it is. So my vote would go to not change a thing and use the money for other stuff that we need much more.

    Because the follow-up effort (in my experience) if you “just” change the logo cannot be underestimated.

  3. Ian Skerrett says:

    Christian,

    I don’t underestimate the follow-up effort. This is one of the reason I have not supported it before. However, I do believe it is important that we update things from time to time.

  4. Christian Campo says:

    Ian,

    I dont think you do (underestimate). Maybe others do though. Its all too easy to say yes I want this. Same as you mentioned in your blog post I have in past seen money going doing the drain for logos and stuff where you could spent the same money on better products or else.

    I am not against any change. I just like to open a door for a different viewpoint which says, I think the logo is still good.
    How many more downloads, contributors, committers or even visibility (however you meassure your success) could we get with a different logo?
    A logo is important, very important, but I think the current one is still very cool. Its good work and soo hard and timeconsuming to do something better. I remember the many iterations with the EclipseRT logo and that was only a relativly small group of people.

  5. Ian Skerrett says:

    @Christian point taken. I am certainly not opposed to the current status quo, especially if it turns out there isn’t a lot of support or ideas for a new logo.

  6. Chris Recoskie says:

    Hmm… I didn’t think the current logo looked outdated, so really I’m wondering why people think this is necessary. I guess I’ll wait and see what the submissions look like before I pass judgment.

  7. I would like to see a new logo🙂

  8. Eitan says:

    A strong brand doesn’t change its logo unless there is a good marketing reason for that.

    Take a look at the Coca Cola and Pespi logo history:
    http://www.underconsideration.com/brandnew/archives/coca-cola_vs_pepsi_revised_edition.php

  9. […] for an update Eclipse logo We are looking at modernizing the Eclipse logo.  I kicked off the process a couple of weeks ago and we received some interesting […]

  10. […] for Community Feedback on an Updated Eclipse Logo In January we started a process to determine if we should update the existing Eclipse logo.   As I have said before, the existing […]

  11. […] to proceed with an updated logo is less certain.  As I mentioned when we started this effort, changing the logo is a LOT of effort for the project teams, the Foundation and the entire […]

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