I am starting to work on the launch plans for Ganymede. I have a lot of respect and admiration (especially their graphics) for the way Mozilla promotes Firefox, so it was great to see Paul Kim blogging about their plans for Firefox 3.
I agree with Paul, that having a mix of traditional pr activities and grassroots outreach activities is important. For the Ganymede launch we will do some traditional pr outreach and for grassroot outreach we are planning a new series of Demo Camps, a blogging network similar to last year and I hope a series of videos about each project. What else should we be doing to launch Ganymede?
btw, if anyone wants to help with graphics for Ganymede, we have opened a bug to solicit ideas.