I think it is really sad to see Sun’s latest marketing campaign creating FUD about Borland. Sun is supposively the steward of the Java community but here they go attacking a long-term supporter and partner of Java. With friends like this, who needs enemies?
It is this type of marketing that gives the marketing profession a bad name with developers. I can only imagine the Sun marketing department is trying to figure out how to make money out of the NetBeans community. I just don’t think they have a clue and this campaign will piss off the JBuilder developer community.
All I can say is that I look forward to the Borland JBuilder release of Peloton. With marketing like this, it should be pretty easy for the Borland DevCo folks to put NetBeans in their place.