A number of people have mentioned they were surprised the press release went out Monday, June 26, instead of Friday, June 30, when Callisto will be available. Certainly in an ideal world we would have done the press release at the same time as the actual release. However, for some reason, unknown to me, the press typically publishes stories early in the week. Therefore, to ensure maximum coverage we issued the press release early in the week. Waiting until after the actual release would have been sub-optimal because 1) it would no longer be news and 2) the week of July 4 is usually pretty quiet for reporters.
btw, I really believe press coverage is just one small part of getting the word out about Callisto. Getting good technical content about the Callisto projects will really drive awareness. This is why we did the webinars, we are also doing a series of podcast with EclipseZone and I look forward to seeing Callisto oriented blog posting. In fact, I have started a Callisto-blogs tag, so if you see any Callisto blogs please send them to me via for:ianskerrett. I am also trying aggregate some posting on the Eclipse wiki, so please feel free to add your own posting.