Doug Schaffer likes to claim marketing types are on a ‘different plane of the universe’. Seth Godin has finally provided a great explanation for developers trying to understand marketers.
My favorites include:
#3 – Most marketers have no clue whatsoever what to do. So we do unoriginal things, or stall, or make promises we can’t keep.
I think open source and developer to developer marketing has made things even more difficult for marketers.
#10 – Without marketing, all your great coding is worthless. Push your marketer to be brave and bold and remarkable. Do it every day. Your code is worth it.
This is why I think it is imperative that developers are involved in the marketing of their product. It is important to push the marketer but you also need to take responsibility to help lead the marketing.