Ganymede Launch Plans
I am starting to work on the launch plans for Ganymede. I have a lot of respect and admiration (especially their graphics) for the way Mozilla promotes Firefox, so it was great to see Paul Kim blogging about their plans for Firefox 3.
I agree with Paul, that having a mix of traditional pr activities and grassroots outreach activities is important. For the Ganymede launch we will do some traditional pr outreach and for grassroot outreach we are planning a new series of Demo Camps, a blogging network similar to last year and I hope a series of videos about each project. What else should we be doing to launch Ganymede?
btw, if anyone wants to help with graphics for Ganymede, we have opened a bug to solicit ideas.
April 25, 2008 at 1:31 am
Good luck with your launch Ian - happy to share the marketing planning documentation we’ve created over the years for Firefox, just let me know. (And as I write this realizing it’s probably time to just post this stuff publicly :-).
April 26, 2008 at 9:21 am
WE WANT MORE SWAG!!!